LU 180-Year in NL & BE
As part of the 180-year anniversary of LU, WDDW partnered on a campaign for the Netherlands and Belgium, helping celebrate the legacy of one of the world's most iconic biscuit brands. The project combined heritage, consumer engagement, and modern digital experiences to honor nearly two centuries of craftsmanship and brand recognition.
The project in 40 seconds
LU 180 years: the tech behind the campaign
LU · 180 years
A national campaign in two countries.
Codes inside cookie packs, prizes from €50 vouchers to a trip to Paris.
Bringing LU's 180-Year Celebration to Life
When the iconic biscuit brand LU celebrated its 180th anniversary, consumers in Belgium and the Netherlands were invited to take part in a nationwide promotional campaign with prizes ranging from €50 gift vouchers to a trip to Paris.
To deliver the digital experience behind the campaign, WDDW partnered with a creative marketing agency as its technical development partner.
Working behind the scenes
Working behind the scenes, our role was to transform the approved Adobe XD designs into a fully responsive landing page while developing the complete prize claim system that powered the promotion.
A unique code printed inside participating cookie packages allowed consumers to claim their prizes online. Because campaigns like these attract high traffic and potential abuse, security and reliability were just as important as user experience.
WDDW developed a secure claim-your-prize mechanism with anti-bot protection powered by Cloudflare, ensuring a smooth claiming experience for genuine participants while protecting the campaign against automated abuse.
The entire solution was delivered within the agreed timeline and budget, allowing the campaign to launch successfully.
Projects like these demonstrate one of WDDW's core strengths. We regularly work as an extension of marketing and creative agencies, providing the technical expertise needed to transform ambitious campaign concepts into reliable digital experiences. By seamlessly integrating with our partners' teams, we help agencies deliver successful projects while allowing them to focus on what they do best: creating outstanding campaigns for their clients.
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