Real Estate Website in Thailand: Listings, Leads and Cost

A real estate website in Thailand earns its keep when it turns people who already know your name into enquiries that land with you, not with a portal. It needs listing pages with real photos, price, location and a LINE button, a search that works on a phone, Thai and English (often Chinese too), and a simple way to add listings yourself. Local packages with listings start around ฿9,900 to ฿15,900 for a basic template; our Pro package with listings and search is ฿49,995, plus ฿1,990 a month for hosting and care. Keep the portals for reach, and use your own site to keep the leads.

Portals bring reach, but the lead is shared

Most agents in Thailand list on DDproperty, Hipflat, FazWaz, Livinginsider or several of them at once. That makes sense: buyers search there. But you pay every year, your listing sits next to competitors on the same page, and the portal decides how visible you are. A few published prices, as of October 2026:

Portal	What agents pay (published)	What you get
DDproperty	Starter ฿10,250/year, Pro ฿27,480/year, Superstar ฿83,850/year, Corporate ฿130,000/year (excl. VAT)	15, 50, 150 or 380 listings at the same time, plus ad credits; extra credits ฿3.27 to ฿3.74 each
Livinginsider	Sells listing credits in packages; prices change with promotions, so check their current packages	Credits for posting and promoting listings; higher tiers add assistant accounts and featured spots
FazWaz, Hipflat	No public agent price list we could find	Ask their sales teams for a quote before you compare

None of this is a reason to leave the portals. It is a reason to make sure the buyer who finds you there, then searches your agency name or the condo name on Google, ends up on a page that is yours. That is where the contact details, the follow-up and the repeat business stay with you.

What a good listing page needs

Buyers compare listings fast, mostly on their phone. A listing page that converts has:

1. Real photos first. Bright, wide shots of the actual unit, the view and the facilities, not only the developer's renders. Ten good photos beat forty random ones.
2. Price and the key numbers right below. Sale or rent price, size in square metres, bedrooms, bathrooms, floor, and for rentals the deposit and minimum term.
3. Location on a map. Plus the distance to the nearest BTS or MRT station, schools or the beach. In Bangkok that is often the first filter a buyer applies.
4. The project name in the title. "2-bed for rent at [condo name], Thonglor" is what people type. More on that under SEO.
5. LINE and call buttons that stay visible. Most Thai buyers want to message you on LINE, not fill in a long form. Foreign buyers may prefer WhatsApp or WeChat; add what your clients actually use.
6. The buyer's language. Thai and English at minimum. Chinese buyers took 4,940 of the 14,899 condo units transferred to foreigners in 2025 (REIC data, via Pattaya Mail), so a Chinese version is worth considering if you sell condos to foreigners.
7. Honest facts. Under Thai consumer law, what you advertise can be held against you (more under rules below).

Listing search and how listings get in

A search with a few useful filters (rent or buy, area, price range, bedrooms, property type) does more for a buyer than a long homepage. Keep it simple: four or five filters a buyer actually uses, and results that load fast on 4G.

Then the practical question: who puts the listings in? There are three common ways:

• A CMS. You or your assistant add a listing with photos, price and details in a form, and mark it as sold or rented when it is gone. This is the usual setup for an agency with tens to a few hundred listings.
• An import from a portal. Some portals offer their own agent websites that pull in your listings; Livinginsider's MyOwnWeb, for example, advertises importing your Livinginsider listings. Convenient, but the site then lives on that platform's terms.
• A feed from your CRM. If your listings already live in a CRM or a spreadsheet that exports a file or offers an API, a developer can sync them to your site. This is custom work and is quoted separately.

Whichever you choose, a stale listing costs trust. Agree who removes sold and rented units, and how fast.

Capturing leads and following up

A real estate website has one job: start a conversation. That means:

• A short enquiry form on every listing (name, phone or LINE, a question), with the listing reference filled in automatically so you know which unit they mean.
• A LINE button that opens a chat, and a click-to-call button on mobile.
• Every enquiry in one place, by email or in your CRM, so nothing gets lost between agents.
• A fast reply. A buyer who messaged three agents is comparing you on speed as well as on the unit.

For visitors who browse many listings but never write, our product Signal spots who looks ready and offers them a call, LINE or a viewing, with enquiries translated into Thai. It is a separate monthly subscription.

SEO: project names and areas

Buyers search the way they talk: the condo or project name, the area, "for rent" or "for sale", and the number of bedrooms. Portals rank well for broad terms like "condo for rent Bangkok". Your own site has a real chance on narrower searches, for example a project name, a soi, or a smaller town where you are the local expert. What helps:

• A page per project or building you sell often, with your available units listed on it.
• Area pages: what it is like to live in Ari, Bang Na or Jomtien, with your listings there.
• Page titles and descriptions that use the project name, the area and the property type, in Thai and in English.
• A fast site. Listing pages are photo-heavy; images must be compressed and sized for phones.

Our SEO for developers post explains what to build in from day one.

Rules worth knowing

• PDPA. Every enquiry is personal data. Thailand's Personal Data Protection Act requires that you tell people what you collect and why, have a legal basis such as consent for marketing, and let them access or delete their data. Administrative fines go up to ฿5 million per offence (Tilleke & Gibbins summary). In practice: a privacy notice, a consent tick box for newsletters, and no sharing of leads without a basis.
• Advertising. The Consumer Protection Act bans false or exaggerated advertising, and under the Consumer Case Procedure Act what an ad leads a buyer to expect can count as part of the contract. A pool in the brochure that never gets built is the classic example. Show what is really there.
• Condo reservations. Since 2024 the Office of the Consumer Protection Board treats the sale of condo units with a reservation as a contract-controlled business, with a standard Thai reservation contract, also for reservations made online. Developers taking bookings online should have their contract checked.
• Foreign quota. Foreigners can own up to 49% of the saleable floor area of a condo building (Condominium Act, section 19 bis). A proposal to raise this to 75% has been studied since 2024 but is not law. If you sell to foreigners, show "foreign quota available" only when you have checked it.

This is general information, not legal advice; check with your lawyer for your situation.

What a real estate website costs in Thailand

Published prices from Thai providers show a wide range. These are examples we found in October 2026 (excl. VAT unless stated):

Option	Price	Watch for
Rented template site	from ฿690/month or ฿1,900/year	The site stays on the provider's platform
Basic real estate template package	about ฿9,900 to ฿15,900, renewal ฿2,500 to ฿4,900/year	How many listings, how good the search is, who updates it
Portal-linked agent website	yearly subscription	Tied to that portal's listings and terms
Agency package for a company with several agents	about ฿19,900 to ฿58,900	Whether listing search is included or extra
Our Pro package	฿49,995 once, Care ฿1,990/month	Up to 10 pages; extra pages and custom features quoted separately
Custom portal-style platform	from about ฿280,000 at one provider	Agent accounts, imports, maintenance over years

For the wider picture, see how much a website costs in Thailand in 2026 and what maintenance costs per month.

Our Pro package for real estate

The Pro package is built for agencies, developers and independent agents:

• ฿49,995, one fixed price, excl. VAT. Live in about two weeks after we receive your content (logo, texts, photos).
• Up to 10 pages in your brand, including listings with search.
• Thai and English with a language switch. Each extra language, such as Chinese, is ฿6,500.
• A simple CMS to edit texts, photos, prices and posts yourself.
• Mobile-ready, basic SEO (titles, descriptions, fast loading, sitemap).
• Click-to-call, LINE, map and contact form buttons.
• One revision round, and your money back if you are not happy.
• You own your domain and your customer list. No lock-in.

Care costs ฿1,990 a month (12-month minimum) for hosting, SSL, backups, updates and monitoring. Useful extras: advanced SEO setup with keyword research and structured data (฿7,995), a blog for area guides (฿7,500), extra pages (฿2,500 each). Pay upfront and you get 10% off; you can also pay 50% at the start and 50% at launch, or spread it over 12 months with a 10% surcharge.

To compare: the first year with Pro and Care is ฿73,875 (฿49,995 + 12 × ฿1,990), and ฿23,880 a year after that. That is less than one year of DDproperty's Superstar tier, and unlike a portal subscription, what you build stays yours. Most agencies keep both.

We start a limited number of new websites each week and contact you within one working day of your form. Importing listings from a portal or CRM, agent logins or a custom map search are quoted separately.

How to decide

• Independent agent with a handful of listings: a portal plus a simple site with your profile, your best listings and a LINE button is enough. Our basic website package (฿29,995, up to 5 pages) can work if you don't need search.
• Agency with dozens to a few hundred listings: you need listings with search, a CMS your team uses, and project and area pages. That is what Pro is for.
• Developer with one or a few projects: a page per project with unit types, floor plans, location and a viewing request matters more than search. Pro or a custom build, depending on your brand guidelines.
• You want a portal of your own, with agent accounts and imports: that is a custom platform. Plan it with a fixed scope and a budget for maintenance.

Already have a site? Run a free audit on EngineeringScore to see how fast, secure and findable it is.

Next step

Not sure what your website should do for your agency? Take the free website check: pick your problems, from portal fees to foreign buyers to being found on Google, and see what solves them, with the price. Or go straight to the real estate Pro package and send us your details; we reply within one working day.