Product owners who own the why

PUT-IT-ON partnered with WDDW to transform the platform from an open business network into a premium international executive ecosystem. The project focused on redefining the platform’s positioning, elevating the branding, simplifying the full member experience, and rebuilding the technology foundation with modern scalable infrastructure. The result was a complete premium transformation including a new strategic brand identity, advanced multilingual platform functionality, AI-powered features, redesigned user journeys, and a global-ready brand system designed to support international expansion and long-term recognizability.

ThaiRanked was built to simplify discovering trusted local businesses across Thailand for tourists, expats, and residents. WDDW developed the platform completely from the ground up, including branding, UX/UI, multilingual infrastructure in 12 languages, and a scalable AI-enhanced CMS ecosystem optimized for SEO and content performance. Within just four months after launch, ThaiRanked achieved product-market fit with paying local businesses already using the platform for visibility and promotion. In the first six months alone, the platform generated over 2 million Google impressions and more than 30,000 monthly visitors, rapidly evolving into a growing discovery ecosystem for Thailand’s local business landscape.